• Blog posts,  Rough Rat

    Print-on-demand: why we went with third party printing

    Our store operates through spreadshirt and all our designs are sold print-on-demand. While other brands go the whole hog we opted to instead operate this way and have a purely online presence and sell through a third party printer and shipper. With this in mind, it’s the ideal set up for us. Print-on-demand offers us freedoms that we wouldn’t have if we we involved in every aspect of the store. Below are just a few reasons why print on demand works for us.   We don’t have to invest heavily in manufacturing, storage or delivery   If we were in charge of everything then we would be responsible for printing,…

  • A visual summary of how we handled our brand
    Rough Rat

    What we’re doing differently with the brand

    I’ve already touched on the failures of our brand in a previous post. We haven’t given up on our brand. There are a lot of fuck ups. After writing that initial post I gave myself some time to think about how I wanted to go forward with the brand and decided that tackling each thing on the list was probably a good start. I haven’t gotten through the whole list yet but I have made some decent enough progress that I think it’s worth sharing.   So what are we doing differently now?     1) Actually having a backlog of content (kinda)     One of the biggest problems…