• There a re more ridiculous holidays out there
    Blog posts,  Rough Rat

    Holidays: the pros and cons of holidays and your brand

    Until a few years ago I was really adamantly against celebrating most major holidays. I hated having to drop all my shit because of some traditional holiday or Christmas and Easter especially. Now that I’m a bit older and only really spend time with family or friends during the holidays I love them. They bring people together and I’m all about that.   Of course as a brand we need to keep on top of the holidays because they are usually the best times to post content and push products. We at Rough Rat don’t really push the whole holiday thing but we have dabbled in it to some success.…

  • A visual summary of how we handled our brand
    Rough Rat

    What we’re doing differently with the brand

    I’ve already touched on the failures of our brand in a previous post. We haven’t given up on our brand. There are a lot of fuck ups. After writing that initial post I gave myself some time to think about how I wanted to go forward with the brand and decided that tackling each thing on the list was probably a good start. I haven’t gotten through the whole list yet but I have made some decent enough progress that I think it’s worth sharing.   So what are we doing differently now?     1) Actually having a backlog of content (kinda)     One of the biggest problems…

  • A visual summary of how we handled our brand
    Rough Rat

    The 10 major mistakes we made with our brand

    This time last year I started a side hustle with my brother designing t shirts and selling them online. To date we haven’t sold more than a handful of shirts. We dropped the ball. With the benefit of hindsight I can say that we did a lot of things a wrong. We built the brand on very rickety foundations. So what did we do wrong?   1: Lack of any real market research   In the beginning, my idea of market research was trailing on insta and seeing what other people were doing. I should have been getting stuck in and asking people directly and networking. Instead I lurked on…