• There a re more ridiculous holidays out there
    Blog posts,  Rough Rat

    Holidays: the pros and cons of holidays and your brand

    Until a few years ago I was really adamantly against celebrating most major holidays. I hated having to drop all my shit because of some traditional holiday or Christmas and Easter especially. Now that I’m a bit older and only really spend time with family or friends during the holidays I love them. They bring people together and I’m all about that.   Of course as a brand we need to keep on top of the holidays because they are usually the best times to post content and push products. We at Rough Rat don’t really push the whole holiday thing but we have dabbled in it to some success.…

  • influencers suck
    Blog posts,  Rants

    Influencer culture: self centred or helpful?

    Preface to the below article: I don’t actually hate everyone who is an influencer. That’s silly. Don’t be silly, I can do that well enough for both of us. My gripes not with influencers who have influence from a place of passion. I hate every influencer who has a massive following just for no reason. The one’s who act like they deserve free shit for nothing. Do whatever you want but if you go online fishing for free stuff then get to actual fuck.   The internet’s a big place these days. Everyone has social media now and as a result every platform now feels like my high school canteen.…