• Art and design

    Carving: How learning a new medium helped me grow as an artist

    For the past 4 months I’ve been trying my hand at lino carving. You take some carving tools and carve out a print on a linoleum block. You then reproduce however many times as you want and then you destroy the block. My first experience with Lino carving was at an art workshop. I was hoping to get some one on one time with the instructor who was well known for black ink illustration and watercolour, my two mediums at that time.   After 3 hours of carving out patterns on erasers I was hooked. My wrist was aching from holding the knife at the wrong angle, my back was…

  • A visual summary of how we handled our brand
    Rough Rat

    What we’re doing differently with the brand

    I’ve already touched on the failures of our brand in a previous post. We haven’t given up on our brand. There are a lot of fuck ups. After writing that initial post I gave myself some time to think about how I wanted to go forward with the brand and decided that tackling each thing on the list was probably a good start. I haven’t gotten through the whole list yet but I have made some decent enough progress that I think it’s worth sharing.   So what are we doing differently now?     1) Actually having a backlog of content (kinda)     One of the biggest problems…

  • A visual summary of how we handled our brand
    Rough Rat

    The 10 major mistakes we made with our brand

    This time last year I started a side hustle with my brother designing t shirts and selling them online. To date we haven’t sold more than a handful of shirts. We dropped the ball. With the benefit of hindsight I can say that we did a lot of things a wrong. We built the brand on very rickety foundations. So what did we do wrong?   1: Lack of any real market research   In the beginning, my idea of market research was trailing on insta and seeing what other people were doing. I should have been getting stuck in and asking people directly and networking. Instead I lurked on…