• Blog posts,  Rough Rat

    Print-on-demand: why we went with third party printing

    Our store operates through spreadshirt and all our designs are sold print-on-demand. While other brands go the whole hog we opted to instead operate this way and have a purely online presence and sell through a third party printer and shipper. With this in mind, it’s the ideal set up for us. Print-on-demand offers us freedoms that we wouldn’t have if we we involved in every aspect of the store. Below are just a few reasons why print on demand works for us.   We don’t have to invest heavily in manufacturing, storage or delivery   If we were in charge of everything then we would be responsible for printing,…

  • advice
    Blog posts,  Rants

    Advice I wish someone told me sooner

    I started designing and selling my own products on a whim. I was lucky to enjoy drawing so much but I wasn’t as lucky with the rest of the process. What I thought would be an easy way to make some beer money soon became an uphill struggle trying to get my work noticed, let alone purchased. During the first year however I have been fortunate enough to make plenty of low risk mistake that have awarded me with valuable lessons. If you’re considering starting your own business or pursuing a passion project then feel free to read on. This is everything I wish someone told me before I began.…

  • A visual summary of how we handled our brand
    Rough Rat

    What we’re doing differently with the brand

    I’ve already touched on the failures of our brand in a previous post. We haven’t given up on our brand. There are a lot of fuck ups. After writing that initial post I gave myself some time to think about how I wanted to go forward with the brand and decided that tackling each thing on the list was probably a good start. I haven’t gotten through the whole list yet but I have made some decent enough progress that I think it’s worth sharing.   So what are we doing differently now?     1) Actually having a backlog of content (kinda)     One of the biggest problems…

  • A visual summary of how we handled our brand
    Rough Rat

    The 10 major mistakes we made with our brand

    This time last year I started a side hustle with my brother designing t shirts and selling them online. To date we haven’t sold more than a handful of shirts. We dropped the ball. With the benefit of hindsight I can say that we did a lot of things a wrong. We built the brand on very rickety foundations. So what did we do wrong?   1: Lack of any real market research   In the beginning, my idea of market research was trailing on insta and seeing what other people were doing. I should have been getting stuck in and asking people directly and networking. Instead I lurked on…