• There a re more ridiculous holidays out there
    Blog posts,  Rough Rat

    Holidays: the pros and cons of holidays and your brand

    Until a few years ago I was really adamantly against celebrating most major holidays. I hated having to drop all my shit because of some traditional holiday or Christmas and Easter especially. Now that I’m a bit older and only really spend time with family or friends during the holidays I love them. They bring people together and I’m all about that.   Of course as a brand we need to keep on top of the holidays because they are usually the best times to post content and push products. We at Rough Rat don’t really push the whole holiday thing but we have dabbled in it to some success.…

  • Blog posts,  Rough Rat

    Print-on-demand: why we went with third party printing

    Our store operates through spreadshirt and all our designs are sold print-on-demand. While other brands go the whole hog we opted to instead operate this way and have a purely online presence and sell through a third party printer and shipper. With this in mind, it’s the ideal set up for us. Print-on-demand offers us freedoms that we wouldn’t have if we we involved in every aspect of the store. Below are just a few reasons why print on demand works for us.   We don’t have to invest heavily in manufacturing, storage or delivery   If we were in charge of everything then we would be responsible for printing,…

  • influencers suck
    Blog posts,  Rants

    Influencer culture: self centred or helpful?

    Preface to the below article: I don’t actually hate everyone who is an influencer. That’s silly. Don’t be silly, I can do that well enough for both of us. My gripes not with influencers who have influence from a place of passion. I hate every influencer who has a massive following just for no reason. The one’s who act like they deserve free shit for nothing. Do whatever you want but if you go online fishing for free stuff then get to actual fuck.   The internet’s a big place these days. Everyone has social media now and as a result every platform now feels like my high school canteen.…

  • A visual summary of how we handled our brand
    Rough Rat

    What we’re doing differently with the brand

    I’ve already touched on the failures of our brand in a previous post. We haven’t given up on our brand. There are a lot of fuck ups. After writing that initial post I gave myself some time to think about how I wanted to go forward with the brand and decided that tackling each thing on the list was probably a good start. I haven’t gotten through the whole list yet but I have made some decent enough progress that I think it’s worth sharing.   So what are we doing differently now?     1) Actually having a backlog of content (kinda)     One of the biggest problems…